Web Spam

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking.
Posts about Web Spam
  • How Google May Respond to Reverse Engineering of Spam Detection

    … that focuses upon rankings of local search SEO results. The patent describes this spam problem in this way: The business listing search results, or data identifying a business, its contact information, web site address, and other associated content, may be displayed to a user such that the most relevant businesses may be easily identified. In an attempt…

    Bill Slawski/ SEO by the Sea- 12 readers -
  • Google Maps Using Photos to Identify Spam?

    … A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. Google Street View Car in Bristol, Byrion Smith, Some rights reserved The first of these looks at Street Views images…

    Bill Slawski/ SEO by the Seain Google- 21 readers -
  • How Google might fight Web Spam in Social Networks

    … For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality … Continue reading How Google might fight Web Spam in Social Networks → The post How Google might fight Web Spam in Social Networks appeared first on SEO by the Sea. …

    Bill Slawski/ SEO by the Seain Social SEO Google How To's- 9 readers -
  • How To Escape the Google Penalty Box

    … a high ranking site to link to my B2B industrial HVAC site?” You piggyback on those trusted sites by linking OUT TO THEM. Don’t expect a link back, but Citation Flow, well, flows both ways. By your actions, you tell the search engines what you value. They in turn value you. You can also piggyback on high ranking websites by researching your primary…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 26 readers -
  • Are Scholarship Links Considered Unnatural by Google?

    … suggested that a strategy that could be good for us in removing our manual penalty would be to file for reconsideration first without trying to remove the scholarship links and how the Web spam team responds. This is exactly what we did. We did not remove the scholarship links, but instead focused on the obviously low-quality links. Not only did we…

    Marie Haynes/ Search Engine Watchin Google- 10 readers -
  • Your Guide to 301 Redirects for SEO

    …. With a 301 redirect, the value of inbound links as well as historic/trust records for one URL will move to the other, though there’s debate as to just how much of this benefits are passed on to the new URL. While estimates vary, I’ll address this a bit later in this article. Setting Up the 301 Redirect To set up a 301 redirect on an Apache server…

    Jayson Demers/ Search Engine Watchin SEO Google- 12 readers -
  • Google Turns to Deep Learning Classification to Fight Web Spam

    … earlier this year, as described in More on DeepMind: AI Startup to Work Directly With Google’s Search Team Web Spam Classification Patent This patent describes methods that include: Receiving an input comprising a plurality of features of a resource, wherein each feature is a value of a respective attribute of the resource Processing each…

    Bill Slawski/ SEO by the Seain Google- 13 readers -
  • When To Optimize Alt and Title Text for Images

    … Cutts, Google’s head of Web spam. Notice that he does say “alt tag” and calls it alternative text that helps describe the scene found in the image. Your text should describe what the image is about and be limited to 10 words or less. This text does not have to be a sentence but more a descriptive, keyword-rich phrase. If the image doesn’t fit…

    Nicolette Beard/ Raven Blogin Social SEO Google- 3 readers -
  • Google Patent Attacks Reverse Engineering of Local Search Listings

    The title from a Google patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of title that captures your attention, as a weapon in the war that Google wages against people who might try to spam the search engine. The title for the patent is Reverse engineering circumvention of spam detection algorithms.

    Bill Slawski/ SEO by the Sea- 15 readers -
  • Google’s Paid Link Patent

    … based on node independence Invented by Paul Haahr, Martin Kaszkiel, Amit Singhal Assigned to Google Inc. US Patent 8,719,276 Granted May 6, 2014 Filed January 4, 2011 A system includes a ranking component that ranks nodes, such as web sites, to obtain ranking values that define a quality judgment of the nodes. The ranking values are based on links…

    Bill Slawski/ SEO by the Sea- 11 readers -
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