Web Spam

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking.
Posts about Web Spam
  • How Google May Respond to Reverse Engineering of Spam Detection

    … to manipulate search results by spaming pages, and Google may delay responding to someone’s manipulative actions to make them think that whatever actions they were taking didn’t have an impact upon search results. That patent focused upon organic search results, and Google’s Head of Web Spam Matt Cutts responded to my post with a video in which he…

    Bill Slawski/ SEO by the Sea- 23 readers -
  • Google Maps Using Photos to Identify Spam?

    … A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. Google Street View Car in Bristol, Byrion Smith, Some rights reserved The first of these looks at Street Views images…

    Bill Slawski/ SEO by the Seain Google- 23 readers -
  • How Google might fight Web Spam in Social Networks

    … For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality … Continue reading How Google might fight Web Spam in Social Networks → The post How Google might fight Web Spam in Social Networks appeared first on SEO by the Sea. …

    Bill Slawski/ SEO by the Seain Social SEO Google How To's- 9 readers -
  • How To Escape the Google Penalty Box

    … often recommend creating a custom 404-error page, in the event a visitor clicks on a broken URL rather than leave them hanging. You can then direct them to high converting pages or add a search box to your website. Here’s some design inspiration. Of course, I hope you are using Raven’s Site Auditor to identify any on-site technical SEO issues…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 31 readers -
  • Are Scholarship Links Considered Unnatural by Google?

    … suggested that a strategy that could be good for us in removing our manual penalty would be to file for reconsideration first without trying to remove the scholarship links and how the Web spam team responds. This is exactly what we did. We did not remove the scholarship links, but instead focused on the obviously low-quality links. Not only did we…

    Marie Haynes/ Search Engine Watchin Google- 12 readers -
  • Your Guide to 301 Redirects for SEO

    …. With a 301 redirect, the value of inbound links as well as historic/trust records for one URL will move to the other, though there’s debate as to just how much of this benefits are passed on to the new URL. While estimates vary, I’ll address this a bit later in this article. Setting Up the 301 Redirect To set up a 301 redirect on an Apache server…

    Jayson Demers/ Search Engine Watchin SEO Google- 15 readers -
  • Google Turns to Deep Learning Classification to Fight Web Spam

    … resources and refraining from providing search results identifying those resources to users or by providing search results that identify resources that belong to categories that better match the user’s informational needs. Classifying Resources Using a Deep Network Invented by Qingzhou Wang, Yu Liang, Ke Yang and Kai Chen Assigned to Google US…

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • When To Optimize Alt and Title Text for Images

    … and alt text, ideally including a keyword phrase. Sometime I leave the title blank. But, in researching this post, I discovered that there’s a benefit to including both and making each unique. Some of the confusion is because of the language used to describe these features. All of these can refer to the img alt="text" attribute: Alt tags Meta…

    Nicolette Beard/ Raven Blogin Social SEO Google- 3 readers -
  • Google Patent Attacks Reverse Engineering of Local Search Listings

    … listings to disappear completely from Google Maps results. The category Google seems to have placed such listings under is “Fake Business Spam.” Google has filed and been granted a number of patents in a category I’ve called Web Spam. I like finding those, reading about them, and making sure that they don’t inadvertently target sites…

    Bill Slawski/ SEO by the Seain Google- 16 readers -
  • Google’s Paid Link Patent

    … based on node independence Invented by Paul Haahr, Martin Kaszkiel, Amit Singhal Assigned to Google Inc. US Patent 8,719,276 Granted May 6, 2014 Filed January 4, 2011 A system includes a ranking component that ranks nodes, such as web sites, to obtain ranking values that define a quality judgment of the nodes. The ranking values are based on links…

    Bill Slawski/ SEO by the Sea- 12 readers -
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