Web Spam

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking.
Posts about Web Spam
  • How Google May Respond to Reverse Engineering of Spam Detection

    … to manipulate search results by spaming pages, and Google may delay responding to someone’s manipulative actions to make them think that whatever actions they were taking didn’t have an impact upon search results. That patent focused upon organic search results, and Google’s Head of Web Spam Matt Cutts responded to my post with a video in which he…

    Bill Slawski/ SEO by the Sea- 23 readers -
  • Google Maps Using Photos to Identify Spam?

    … A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. Google Street View Car in Bristol, Byrion Smith, Some rights reserved The first of these looks at Street Views images…

    Bill Slawski/ SEO by the Seain Google- 23 readers -
  • How To Escape the Google Penalty Box

    … often recommend creating a custom 404-error page, in the event a visitor clicks on a broken URL rather than leave them hanging. You can then direct them to high converting pages or add a search box to your website. Here’s some design inspiration. Of course, I hope you are using Raven’s Site Auditor to identify any on-site technical SEO issues…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 29 readers -
  • Are Scholarship Links Considered Unnatural by Google?

    … it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. So, what can a business owner do to attract links to their site and not raise the ire of Google? Ultimately, the best link is a completely earned and unasked for link. But, there…

    Marie Haynes/ Search Engine Watchin Google- 11 readers -
  • Your Guide to 301 Redirects for SEO

    … test your redirect by simple visiting your old URL; if you’re immediately taken to the new URL, it’s working. The 301 Redirect and Inbound Links You might have heard that using a 301 redirect can lead to losing 15 percent of your "link juice." Many sites quote Matt Cutts, Google’s head of Web spam, as having made that statement. To the contrary, Cutts…

    Jayson Demers/ Search Engine Watchin SEO Google- 13 readers -
  • Google Turns to Deep Learning Classification to Fight Web Spam

    … of the features using a respective embedding function to generate one or more numeric values Processing the numeric values using one or more neural network layers to generate an alternative representation of the features of the resource, wherein processing the floating point values comprises applying one or more non-linear transformations to the floating point…

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • When To Optimize Alt and Title Text for Images

    … Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text and Description. Honestly, I frequently use the same words for the title…

    Nicolette Beard/ Raven Blogin Social SEO Google- 3 readers -
  • Google Patent Attacks Reverse Engineering of Local Search Listings

    … listings to disappear completely from Google Maps results. The category Google seems to have placed such listings under is “Fake Business Spam.” Google has filed and been granted a number of patents in a category I’ve called Web Spam. I like finding those, reading about them, and making sure that they don’t inadvertently target sites…

    Bill Slawski/ SEO by the Seain Google- 15 readers -
  • Google’s Paid Link Patent

    … based on node independence Invented by Paul Haahr, Martin Kaszkiel, Amit Singhal Assigned to Google Inc. US Patent 8,719,276 Granted May 6, 2014 Filed January 4, 2011 A system includes a ranking component that ranks nodes, such as web sites, to obtain ranking values that define a quality judgment of the nodes. The ranking values are based on links…

    Bill Slawski/ SEO by the Sea- 12 readers -
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