Web Spam

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking.
Posts about Web Spam
  • How Google May Respond to Reverse Engineering of Spam Detection

    … to manipulate search results by spaming pages, and Google may delay responding to someone’s manipulative actions to make them think that whatever actions they were taking didn’t have an impact upon search results. That patent focused upon organic search results, and Google’s Head of Web Spam Matt Cutts responded to my post with a video in which he…

    Bill Slawski/ SEO by the Sea- 26 readers -
  • Google Maps Using Photos to Identify Spam?

    … A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. Google Street View Car in Bristol, Byrion Smith, Some rights reserved The first of these looks at Street Views images…

    Bill Slawski/ SEO by the Seain Google- 24 readers -
  • How Google might fight Web Spam in Social Networks

    … For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality … Continue reading How Google might fight Web Spam in Social Networks → The post How Google might fight Web Spam in Social Networks appeared first on SEO by the Sea. …

    Bill Slawski/ SEO by the Seain Social SEO Google How To's- 9 readers -
  • How To Escape the Google Penalty Box

    … but not the previous links. This is a safe way of capturing the visitors to the original domain and not suffer any link penalties in the future,” says the expert. I just wanted to know your opinion, since this is a crucial decision. Answer: The only “expert” advice I would follow unequivocally is Matt Cutts, Google’s head of Web spam (currently on leave…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 39 readers -
  • Are Scholarship Links Considered Unnatural by Google?

    … suggested that a strategy that could be good for us in removing our manual penalty would be to file for reconsideration first without trying to remove the scholarship links and how the Web spam team responds. This is exactly what we did. We did not remove the scholarship links, but instead focused on the obviously low-quality links. Not only did we…

    Marie Haynes/ Search Engine Watchin Google- 14 readers -
  • Your Guide to 301 Redirects for SEO

    … redirect. What Is a 301 Redirect? A 301 redirect is the HTTP status code for when a page has been moved permanently to a new location or URL. In our case, if we set http://example.com as our preferred domain, we can set a 301 redirect for www.example.com, Similarly, we also can do this for www.example.com/index.html or www.example.com/index.php…

    Jayson Demers/ Search Engine Watchin SEO Google- 17 readers -
  • Google Turns to Deep Learning Classification to Fight Web Spam

    … of the features using a respective embedding function to generate one or more numeric values Processing the numeric values using one or more neural network layers to generate an alternative representation of the features of the resource, wherein processing the floating point values comprises applying one or more non-linear transformations to the floating point…

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • When To Optimize Alt and Title Text for Images

    … Cutts, Google’s head of Web spam. Notice that he does say “alt tag” and calls it alternative text that helps describe the scene found in the image. Your text should describe what the image is about and be limited to 10 words or less. This text does not have to be a sentence but more a descriptive, keyword-rich phrase. If the image doesn’t fit…

    Nicolette Beard/ Raven Blogin Social SEO Google- 5 readers -
  • Google Patent Attacks Reverse Engineering of Local Search Listings

    … listings to disappear completely from Google Maps results. The category Google seems to have placed such listings under is “Fake Business Spam.” Google has filed and been granted a number of patents in a category I’ve called Web Spam. I like finding those, reading about them, and making sure that they don’t inadvertently target sites…

    Bill Slawski/ SEO by the Seain Google- 18 readers -
  • Google’s Paid Link Patent

    … based on node independence Invented by Paul Haahr, Martin Kaszkiel, Amit Singhal Assigned to Google Inc. US Patent 8,719,276 Granted May 6, 2014 Filed January 4, 2011 A system includes a ranking component that ranks nodes, such as web sites, to obtain ranking values that define a quality judgment of the nodes. The ranking values are based on links…

    Bill Slawski/ SEO by the Sea- 12 readers -
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