Website Integrity

  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … existence that is 100% supported by paid marketing efforts without any consideration to SEO. You will still get traffic to your website. What you won't have is any assurance that your website will survive in the organic online world once the money runs out. So stop trying to squeeze an ROI out of an activity whose primary function is to ensure the integrity of your brand's online existence. Simply accept that it's a necessary component of maintaining your brand online. …

    David Waterman/ Search Engine Landin SEO- 37 readers -
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