Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.
Posts about Wieden
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 11 readers -
  • Booking.com enters the spontaneous-travel fray with new app

    … that everything is done on your own terms, with your own preferences.” He added that it’s not just a “crazy kids” thing: more and more seniors exhibit this behavior because they have the time and the money. The app will be promoted with an integrated campaign by Wieden + Kennedy Amsterdam that includes four 30-second spots and targeted out-of-home executions…

    Shareen Pathak/ Digiday- 14 readers -
  • The biggest brand fails of 2014

    … and Sears came under fire for selling one particularly tasteless Nazi-related inspirational poster this summer. This summer, Zara tried to sell a child’s pajama shirt that strongly resembled the uniforms of Jewish people imprisoned during the Holocaust. It was striped black and white, and featured a six-point star on the chest. The brand handled it pretty…

    Brian Braiker/ Digiday- 9 readers -
  • The year in brands: 4 campaigns that stood out 2014

    … this summer? Nike went all-in with a major marketing campaign centered on the event — and ended up stealing the show. This year’s campaign by Wieden+Kennedy, called “Risk Everything,” featured Portugal’s Cristiano Ronaldo, Brazil’s Neymar and England’s Wayne Rooney preparing for the World Cup under pressure. The video received nearly 73 million views…

    Tanya Dua/ Digiday- 12 readers -
  • The Best Branded Content of 2014

    … by Wieden+Kennedy London, “The Other Side” is a “double-sided story” on YouTube—when you hold down the “R” key, the film flips between two parallel storylines about a dad living a double life on Halloween. It’s masterfully crafted and completely trippy. What’s even more amazing is how strongly it connects back to the product, with the story’s two…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 8 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … views increased by 73% in Q3 2014 compared to Q3 of 2013Viewers watched branded video content more than 2.9 billion timesSamsung had 2 out of the 5 most popular branded video campaigns of Q3 2014Samsung, Google, Nike, Apple, and adidas were the most viewed brandsElectronics, and beauty, were the most popular verticalsAdvertising agency Wieden…

    Carla Marshall/ ReelSEOin Google YouTube- 11 readers -
  • This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics

    To introduce the new Honda Civic Type R, a souped-up version of the car maker’s Civic hatchback, Wieden + Kennedy London created The Other Side, a “double-sided” film that tells two different stories about the same man driving two different cars in two very different scenarios…at the same time. Get it? The agency filmed two separate videos, each telling the story of a man wh ...

    Steve Hall/ Marketing Land- 10 readers -
  • Play Delta’s new ‘boring’ game to win a free flight

    … on your hands, The campaign shows off Delta Studio, the airline’s new range of in-flight entertainment options. The brief told Wieden to introduce Delta Studio to consumers — a new gambit from the airline that offers free content like movies, TV, HBO and music onboard. It’s the latest boringly creative effort from an airline brand. Last month…

    Shareen Pathak/ Digidayin Twitter- 31 readers -
  • ‘Play Your Stripes’ with Gap’s interactive holiday campaign

    … As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York…

    Shareen Pathak/ Digidayin Social- 3 readers -
  • Did Gap do more harm than good with #dressnormal?

    … don’t understand the #DressNormal campaign from @Gap because shouldn’t we encourage individuality?? — Alice (@coffeeaddict_) October 20, 2014 Calling it for what it is — basic: accept the fact that you’ll be basic for life. “@Gap: Strip down to simple. #DressNormalhttp://t.co/zQ5CAnwBwXpic.twitter.com/EkUhEyxqJX” — extra cheese…

    Tanya Dua/ Digidayin Social- 7 readers -
  • Rethinking Real Time: How Brands Can Really Matter in the Moment

    … ahead, not just reacting. Over the past six months, Google's Art, Copy & Code team has been exploring how to do this with two iconic brand partners, Nike and EA. Nike takes a "Phenomenal Shot" at the World Cup In our work with Nike, Wieden+Kennedy, Grow and Mindshare around the World Cup, we focused on the first two fan motivations: the need…

    Think with Googlein How To's YouTube- 4 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 6 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …. Highly rated sandwich options include Alidoro on Sullivan or Olives on Prince. Just over on Carmine Street is Potjanee, a little slice of Thai heaven. As my colleague Regina Manning put it, “It’s cheap as Bangkok, feels like it is Bangkok; the entire menu is perfect. I don’t believe they’ve ever made anything average.” And, while we’re on Carmine…

    Shareen Pathak/ Digiday- 4 readers -
  • Chrysler rolls out virtual factory tours

    … campaigns. In addition, earlier this year, HBO also came out with a virtual tour of Westeros, the fictional setting of its series “Game of Thrones.” For the Chrysler campaign, a 30-second film called “Reverse” introduces the 5 million square-foot factory to drivers. They can then either explore the facilities themselves or take a tour with the help…

    Tanya Dua/ Digidayin Google Facebook Twitter- 3 readers -
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