Wieden

Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.
Posts about Wieden
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 13 readers -
  • Booking.com enters the spontaneous-travel fray with new app

    … that everything is done on your own terms, with your own preferences.” He added that it’s not just a “crazy kids” thing: more and more seniors exhibit this behavior because they have the time and the money. The app will be promoted with an integrated campaign by Wieden + Kennedy Amsterdam that includes four 30-second spots and targeted out-of-home executions…

    Shareen Pathak/ Digiday- 16 readers -
  • The biggest brand fails of 2014

    … tweet, these marketers left us wondering what they were thinking (or drinking). Here’s hoping we won’t have to do this again next year — even though we surely will: Gap’s #dressnormal campaign The retailer completely blew it with its tone-deaf normcore campaign. Created by agency Wieden+Kennedy, the celeb-studded campaign’s bewildering tagline…

    Brian Braiker/ Digiday- 14 readers -
  • The year in brands: 4 campaigns that stood out 2014

    …, accounting for nearly 26 percent of the traffic to its YouTube channel for the entire year, according to Unmetric. On Facebook, the #ThankYouMom campaign was the brand’s most engaging campaign of the year, with 1,488 likes, 1,100 comments and 227 shares. On Twitter, the hashtag #ThankYouMom was used nearly 6,700 times by consumers and is the most-used hashtag that P&G has introduced. The post The year in brands: 4 campaigns that stood out 2014 appeared first on Digiday. …

    Tanya Dua/ Digiday- 15 readers -
  • The Best Branded Content of 2014

    … times, I can’t deny that I’m craving a White Russian. (Insert alcoholic writer joke here.) Chipotle: “Farmed and Dangerous” Forget the soap opera; it’s all about the burrito opera. (I’ll take mine with sour cream and a sense of regret!) Chipotle aired a four-episode web series on Hulu beginning in February, and though it wasn’t Breaking Bad…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … 2014 Branded Video Report, Visible Measures confirms that branded video views also increased by 3% from Q2 2014. Q2, included the biggest video advertising and marketing event of all time (up to now), the FIFA World Cup, so an increase of 3% in Q3 is a very impressive metric indeed. Q3 2014 Branded Video Report: Research Highlights Branded video…

    Carla Marshall/ ReelSEOin Google YouTube- 12 readers -
  • Play Delta’s new ‘boring’ game to win a free flight

    … on your hands, The campaign shows off Delta Studio, the airline’s new range of in-flight entertainment options. The brief told Wieden to introduce Delta Studio to consumers — a new gambit from the airline that offers free content like movies, TV, HBO and music onboard. It’s the latest boringly creative effort from an airline brand. Last month…

    Shareen Pathak/ Digidayin Twitter- 32 readers -
  • ‘Play Your Stripes’ with Gap’s interactive holiday campaign

    … As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York…

    Shareen Pathak/ Digidayin Social- 4 readers -
  • Did Gap do more harm than good with #dressnormal?

    … #dressnormal campaign, the Gap’s first with agency Wieden + Kennedy, New York. With several print, digital and social elements, the campaign for banality has been aggressively promoted online, as well as experientially in pop-up shops as part of the “Dress Normal Project,” in five cities. It also features a series of baffling black-and-white spots…

    Tanya Dua/ Digidayin Social- 10 readers -
  • Rethinking Real Time: How Brands Can Really Matter in the Moment

    …, such as pan around a 3D version of Neymar Jr. by just tilting their phone. Fans could also remix and share these winning moments—all through the ad. Over 2 million fans created more than half a million "Phenomenal Moments" of their own. Phenomenal Shot helped Nike deliver on its promise to bring inspiration and innovation to every athlete in the world…

    Think with Googlein How To's YouTube- 7 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … by British imperialism in Burma in the late 1800s – and who isn’t struck by that hankering once in a while – you could hit up The Pegu Club on Houston. Some people do. At the other end of the spectrum, there’s Off The Wagon. Personally I wouldn’t, but some of my colleagues assure me it’s just dandy, something about $5 jugs of beer and the chance…

    Shareen Pathak/ Digiday- 6 readers -
  • Chrysler rolls out virtual factory tours

    Looking to buy a new car? Sure, you could go see it in a showroom and take it for a test-drive. But if you’re looking at the 2015 Chrysler 200, now you can also take a virtual tour of the factory where it’s assembled and see exactly how it comes together. The Chrysler 200 Factory Tour, built by Wieden+Kennedy Portland and Google, lets consumers take a deep dive into the variou ...

    Tanya Dua/ Digiday- 4 readers -
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