Wieden

Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.
Posts about Wieden
  • Look out ‘Serial': Agencies take a crack at podcasts

    … Agencies are getting in on the podcast game. TBWA has unveiled its own series, while R/GA is in the production stage. Huge’s content strategy team is also brainstorming on one of their own. And while it would be tempting to blame the success of “Serial,” nearly 13 million Americans reported listening to podcasts daily last year — before…

    Tanya Dua/ Digiday- 12 readers -
  • Booking.com enters the spontaneous-travel fray with new app

    … that everything is done on your own terms, with your own preferences.” He added that it’s not just a “crazy kids” thing: more and more seniors exhibit this behavior because they have the time and the money. The app will be promoted with an integrated campaign by Wieden + Kennedy Amsterdam that includes four 30-second spots and targeted out-of-home executions…

    Shareen Pathak/ Digiday- 15 readers -
  • The biggest brand fails of 2014

    … tweet, these marketers left us wondering what they were thinking (or drinking). Here’s hoping we won’t have to do this again next year — even though we surely will: Gap’s #dressnormal campaign The retailer completely blew it with its tone-deaf normcore campaign. Created by agency Wieden+Kennedy, the celeb-studded campaign’s bewildering tagline…

    Brian Braiker/ Digiday- 12 readers -
  • The year in brands: 4 campaigns that stood out 2014

    …, accounting for nearly 26 percent of the traffic to its YouTube channel for the entire year, according to Unmetric. On Facebook, the #ThankYouMom campaign was the brand’s most engaging campaign of the year, with 1,488 likes, 1,100 comments and 227 shares. On Twitter, the hashtag #ThankYouMom was used nearly 6,700 times by consumers and is the most-used hashtag that P&G has introduced. The post The year in brands: 4 campaigns that stood out 2014 appeared first on Digiday. …

    Tanya Dua/ Digiday- 14 readers -
  • The Best Branded Content of 2014

    … by Wieden+Kennedy London, “The Other Side” is a “double-sided story” on YouTube—when you hold down the “R” key, the film flips between two parallel storylines about a dad living a double life on Halloween. It’s masterfully crafted and completely trippy. What’s even more amazing is how strongly it connects back to the product, with the story’s two…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    Smartphones, and soccer, contributed to the enormous amount of branded video consumed in Q3 2014. Of the 2.9 Billion views generated for branded videos from July to September 2014, around 484 million of them can be attributed to video campaigns for electronics brands. That represents 16% of the total video views for that period.

    Carla Marshall/ ReelSEO- 12 readers -
  • This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics

    To introduce the new Honda Civic Type R, a souped-up version of the car maker’s Civic hatchback, Wieden + Kennedy London created The Other Side, a “double-sided” film that tells two different stories about the same man driving two different cars in two very different scenarios…at the same time. Get it? The agency filmed two separate videos, each telling the story of a man wh ...

    Steve Hall/ Marketing Land- 11 readers -
  • Play Delta’s new ‘boring’ game to win a free flight

    … Remember when you lay on your back and stared at the clouds to while away your childhood boredom? You can do that again — on your computer. Delta and Wieden + Kennedy New York are on a mission to find the world’s most bored person and give them something to do. The campaign is “CloudGazer,” a new game where players are challenged to explore…

    Shareen Pathak/ Digidayin Twitter- 32 readers -
  • ‘Play Your Stripes’ with Gap’s interactive holiday campaign

    … As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York…

    Shareen Pathak/ Digidayin Social- 4 readers -
  • Did Gap do more harm than good with #dressnormal?

    … #dressnormal campaign, the Gap’s first with agency Wieden + Kennedy, New York. With several print, digital and social elements, the campaign for banality has been aggressively promoted online, as well as experientially in pop-up shops as part of the “Dress Normal Project,” in five cities. It also features a series of baffling black-and-white spots…

    Tanya Dua/ Digidayin Social- 9 readers -
  • Rethinking Real Time: How Brands Can Really Matter in the Moment

    … ahead, not just reacting. Over the past six months, Google's Art, Copy & Code team has been exploring how to do this with two iconic brand partners, Nike and EA. Nike takes a "Phenomenal Shot" at the World Cup In our work with Nike, Wieden+Kennedy, Grow and Mindshare around the World Cup, we focused on the first two fan motivations: the need…

    Think with Googlein How To's YouTube- 5 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 7 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …-block area, which corporate real estate agents desperately want to christen Hudson Square, is home to an increasing number of advertising agencies: Zenith Optimedia, Saatchi & Saatchi, Havas, Edelman, AKQA, Doremus and Wieden + Kennedy. Merkley + Partners is also nearby, as is ad school Hyper Island and Digiday, too. “West SoHo, or Hudson…

    Shareen Pathak/ Digiday- 5 readers -
  • Chrysler rolls out virtual factory tours

    … Looking to buy a new car? Sure, you could go see it in a showroom and take it for a test-drive. But if you’re looking at the 2015 Chrysler 200, now you can also take a virtual tour of the factory where it’s assembled and see exactly how it comes together. The Chrysler 200 Factory Tour, built by Wieden+Kennedy Portland and Google, lets consumers…

    Tanya Dua/ Digidayin Google Facebook Twitter- 4 readers -
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