Wieden

Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.
Posts about Wieden
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 14 readers -
  • Booking.com enters the spontaneous-travel fray with new app

    … that everything is done on your own terms, with your own preferences.” He added that it’s not just a “crazy kids” thing: more and more seniors exhibit this behavior because they have the time and the money. The app will be promoted with an integrated campaign by Wieden + Kennedy Amsterdam that includes four 30-second spots and targeted out-of-home executions…

    Shareen Pathak/ Digiday- 24 readers -
  • The biggest brand fails of 2014

    … and Sears came under fire for selling one particularly tasteless Nazi-related inspirational poster this summer. This summer, Zara tried to sell a child’s pajama shirt that strongly resembled the uniforms of Jewish people imprisoned during the Holocaust. It was striped black and white, and featured a six-point star on the chest. The brand handled it pretty…

    Brian Braiker/ Digiday- 22 readers -
  • The year in brands: 4 campaigns that stood out 2014

    … this summer? Nike went all-in with a major marketing campaign centered on the event — and ended up stealing the show. This year’s campaign by Wieden+Kennedy, called “Risk Everything,” featured Portugal’s Cristiano Ronaldo, Brazil’s Neymar and England’s Wayne Rooney preparing for the World Cup under pressure. The video received nearly 73 million views…

    Tanya Dua/ Digiday- 21 readers -
  • The Best Branded Content of 2014

    … times, I can’t deny that I’m craving a White Russian. (Insert alcoholic writer joke here.) Chipotle: “Farmed and Dangerous” Forget the soap opera; it’s all about the burrito opera. (I’ll take mine with sour cream and a sense of regret!) Chipotle aired a four-episode web series on Hulu beginning in February, and though it wasn’t Breaking Bad…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 19 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … views increased by 73% in Q3 2014 compared to Q3 of 2013Viewers watched branded video content more than 2.9 billion timesSamsung had 2 out of the 5 most popular branded video campaigns of Q3 2014Samsung, Google, Nike, Apple, and adidas were the most viewed brandsElectronics, and beauty, were the most popular verticalsAdvertising agency Wieden…

    Carla Marshall/ ReelSEOin Google YouTube- 21 readers -
  • Play Delta’s new ‘boring’ game to win a free flight

    … Remember when you lay on your back and stared at the clouds to while away your childhood boredom? You can do that again — on your computer. Delta and Wieden + Kennedy New York are on a mission to find the world’s most bored person and give them something to do. The campaign is “CloudGazer,” a new game where players are challenged to explore…

    Shareen Pathak/ Digidayin Twitter- 33 readers -
  • ‘Play Your Stripes’ with Gap’s interactive holiday campaign

    …, the campaign asks you to turn on your webcam and don some striped clothes. Then, wave your hands over the stripes and play along to “It Is What It Is,” a new tune by Brit soul artist Blood Orange. Or, you can create your own. The result is a customized, personalized music video that you can share on social media. The campaign is just one…

    Shareen Pathak/ Digidayin Social- 5 readers -
  • Did Gap do more harm than good with #dressnormal?

    … #dressnormal campaign, the Gap’s first with agency Wieden + Kennedy, New York. With several print, digital and social elements, the campaign for banality has been aggressively promoted online, as well as experientially in pop-up shops as part of the “Dress Normal Project,” in five cities. It also features a series of baffling black-and-white spots…

    Tanya Dua/ Digidayin Social- 16 readers -
  • Rethinking Real Time: How Brands Can Really Matter in the Moment

    … ahead, not just reacting. Over the past six months, Google's Art, Copy & Code team has been exploring how to do this with two iconic brand partners, Nike and EA. Nike takes a "Phenomenal Shot" at the World Cup In our work with Nike, Wieden+Kennedy, Grow and Mindshare around the World Cup, we focused on the first two fan motivations: the need…

    Think with Googlein How To's YouTube- 11 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … something, even when you’re thinking to yourself “This isn’t great,” and you don’t know what to say. You have to develop a way of talking that way. There are some people that are very sensitive.I remember Bruce Crawford of Omnicom saying once that the manager of baseball team can’t go out getting drunk with the players. What he was really saying was you…

    Shareen Pathak/ Digiday- 8 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …-block area, which corporate real estate agents desperately want to christen Hudson Square, is home to an increasing number of advertising agencies: Zenith Optimedia, Saatchi & Saatchi, Havas, Edelman, AKQA, Doremus and Wieden + Kennedy. Merkley + Partners is also nearby, as is ad school Hyper Island and Digiday, too. “West SoHo, or Hudson…

    Shareen Pathak/ Digiday- 9 readers -
  • Chrysler rolls out virtual factory tours

    … Looking to buy a new car? Sure, you could go see it in a showroom and take it for a test-drive. But if you’re looking at the 2015 Chrysler 200, now you can also take a virtual tour of the factory where it’s assembled and see exactly how it comes together. The Chrysler 200 Factory Tour, built by Wieden+Kennedy Portland and Google, lets consumers…

    Tanya Dua/ Digidayin Google Facebook Twitter- 10 readers -
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