Wieden

Wieden is the 4th municipal District of Vienna, Austria (German: 4. Bezirk). It is near the center of Vienna and was established as a district in 1850, but borders changed later. Wieden is a small region near the city center.After World War II, Wieden was part of the Soviet sector of Vienna for 10 years.
Posts about Wieden
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 14 readers -
  • Booking.com enters the spontaneous-travel fray with new app

    … that everything is done on your own terms, with your own preferences.” He added that it’s not just a “crazy kids” thing: more and more seniors exhibit this behavior because they have the time and the money. The app will be promoted with an integrated campaign by Wieden + Kennedy Amsterdam that includes four 30-second spots and targeted out-of-home executions…

    Shareen Pathak/ Digiday- 20 readers -
  • The biggest brand fails of 2014

    … the hashtag #wehearyou, which was rapidly hijacked. (Don’t even get us started on its ill-considered #mynypd hashtag.) US Airways Remember when the airline tweeted out an extremely explicit photo in April featuring a lady with a toy airplane sticking out of a certain place where planes have no business being stuck? Ahh, good times. The airline has…

    Brian Braiker/ Digiday- 21 readers -
  • The year in brands: 4 campaigns that stood out 2014

    … this summer? Nike went all-in with a major marketing campaign centered on the event — and ended up stealing the show. This year’s campaign by Wieden+Kennedy, called “Risk Everything,” featured Portugal’s Cristiano Ronaldo, Brazil’s Neymar and England’s Wayne Rooney preparing for the World Cup under pressure. The video received nearly 73 million views…

    Tanya Dua/ Digiday- 18 readers -
  • The Best Branded Content of 2014

    … times, I can’t deny that I’m craving a White Russian. (Insert alcoholic writer joke here.) Chipotle: “Farmed and Dangerous” Forget the soap opera; it’s all about the burrito opera. (I’ll take mine with sour cream and a sense of regret!) Chipotle aired a four-episode web series on Hulu beginning in February, and though it wasn’t Breaking Bad…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 17 readers -
  • Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

    … views increased by 73% in Q3 2014 compared to Q3 of 2013Viewers watched branded video content more than 2.9 billion timesSamsung had 2 out of the 5 most popular branded video campaigns of Q3 2014Samsung, Google, Nike, Apple, and adidas were the most viewed brandsElectronics, and beauty, were the most popular verticalsAdvertising agency Wieden…

    Carla Marshall/ ReelSEOin Google YouTube- 19 readers -
  • Play Delta’s new ‘boring’ game to win a free flight

    … to anywhere the airline flies. “Weirdly, boredom seemed like the most fun way into the idea of entertainment,” said Sean McLaughlin, creative director on Delta at Wieden. To seed the message, Delta and Wieden are going to be responding to people on Twitter that claim they’re “bored,” with a link to the game that you’d only play if you had a lot of time…

    Shareen Pathak/ Digidayin Twitter- 32 readers -
  • ‘Play Your Stripes’ with Gap’s interactive holiday campaign

    … As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide.com, an interactive campaign that lets you turn your striped sweaters into musical instruments. Created in collaboration with Wieden + Kennedy New York…

    Shareen Pathak/ Digidayin Social- 5 readers -
  • Did Gap do more harm than good with #dressnormal?

    … #dressnormal campaign, the Gap’s first with agency Wieden + Kennedy, New York. With several print, digital and social elements, the campaign for banality has been aggressively promoted online, as well as experientially in pop-up shops as part of the “Dress Normal Project,” in five cities. It also features a series of baffling black-and-white spots…

    Tanya Dua/ Digidayin Social- 16 readers -
  • Rethinking Real Time: How Brands Can Really Matter in the Moment

    … ahead, not just reacting. Over the past six months, Google's Art, Copy & Code team has been exploring how to do this with two iconic brand partners, Nike and EA. Nike takes a "Phenomenal Shot" at the World Cup In our work with Nike, Wieden+Kennedy, Grow and Mindshare around the World Cup, we focused on the first two fan motivations: the need…

    Think with Googlein How To's YouTube- 11 readers -
  • Jeff Goodby: ‘You have to learn to give people rejection’

    … in San Francisco. It was a good place for me to work at the time. There were a lot of assignments and not a lot of writers. I still tell kids today that are holding out to work for Wieden & Kennedy and The Martin Agency that sometimes, the big office of a big agency can be a good place to get actual good work. If you go to Droga5 that won’t…

    Shareen Pathak/ Digiday- 8 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … Square, as realtors call it, is today’s Madison Avenue,” said Jonah Bloom, chief strategy officer and newly crowned co-president at KBS, which has made its headquarters at Varick Street and Vandam for 13 years. For too long, the no-man’s-land between SoHo and the West Village and TriBeCa was home to industrial companies and printing presses. But more…

    Shareen Pathak/ Digiday- 9 readers -
  • Chrysler rolls out virtual factory tours

    … Looking to buy a new car? Sure, you could go see it in a showroom and take it for a test-drive. But if you’re looking at the 2015 Chrysler 200, now you can also take a virtual tour of the factory where it’s assembled and see exactly how it comes together. The Chrysler 200 Factory Tour, built by Wieden+Kennedy Portland and Google, lets consumers…

    Tanya Dua/ Digidayin Google Facebook Twitter- 9 readers -
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