Yahoo: Mail

  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    … 2014 and 2015. According to The Information three critical products, Yahoo Mail, the Yahoo home page and Yahoo Search, each saw declines of varying but meaningful degrees: Daily users on Yahoo’s home page declined by 16.5 percent Yahoo Mail dropped by 11.5 percent Yahoo Search fell 8.8 percent Time spent on these properties apparently also declined…

    Greg Sterling/ Marketing Land- 15 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 16 readers -
  • Yahoo Earnings Disappoint, But Search And Mobile Revs Up

    … revealed. She pointed out that mobile display and mobile search revenue each grew 100 percent year over year (impressive but from a small base). Speaking briefly about Mail and some positive time spent figures (one minute more per month) she moved on to digital magazines, of which Yahoo now has several: Tech, Movies, Travel, Beauty and, launching…

    Greg Sterling/ Marketing Land- 7 readers -
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