Yahoo: Mail

  • Report: Yahoo Search, Mail & Homepage Saw Usage Declines In 2015

    …. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo weather is apparently another bright spot, especially in terms of mobile usage. Yahoo Mail is critical because that’s where most of Yahoo’s user data for targeting comes from. Yahoo’s homepage drives traffic to other properties and search is a key source of revenue…

    Greg Sterling/ Marketing Land- 17 readers -
  • Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan

    …. “Yahoo cannot win the hearts and minds of users and advertisers with a complex and fragmented portfolio,” Mayer explained. As she has done for the past several years Mayer emphasized “Mavens” growth and revenue. Mavens is mobile, video, native, and social. These four areas brought in $1.6 billion in 2015, representing 45 percent annual revenue…

    Greg Sterling/ Marketing Land- 18 readers -
  • Yahoo Earnings Disappoint, But Search And Mobile Revs Up

    … revealed. She pointed out that mobile display and mobile search revenue each grew 100 percent year over year (impressive but from a small base). Speaking briefly about Mail and some positive time spent figures (one minute more per month) she moved on to digital magazines, of which Yahoo now has several: Tech, Movies, Travel, Beauty and, launching…

    Greg Sterling/ Marketing Land- 8 readers -
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